High bounce rates

High unsubscribe rates

Manual email campaigns

Inconsistent engagement and open rates

Underutilized customer lifecycle flows

The main challenge here: Navigating Post-iOS14 Digital Terrain for Sustainable Growth

EBS Media found themselves at a crossroads, facing escalating Customer Acquisition Costs (CPA) that threatened their ability to grow sustainably. This challenge was compounded by a digital marketing strategy that needed a fresh perspective to break through the clutter and connect with their target audience.

‍

Some key challenges faced were that EBS Media content strategy was no longer making the impact it once did. It needed a revamp to stay relevant and appealing to both existing and potential customers. Furthermore, despite having a product perfect for dynamic, real-world showcasing, Bullymake had yet to fully harness the power of User-Generated Content (UGC). This untapped resource was crucial for demonstrating product durability and building trust with their audience.

‍

So Bullymake had to ask themselves 3 crucial questions:

• How to rejuvenate their content strategy to cut through the digital noise and captivate their audience?
• What steps were needed to authentically showcase their products' durability and appeal?
• What steps were needed to optimize marketing efforts and counteract rising CPA?

‍

It became clear to us that a strategic overhaul was necessary to align their marketing efforts with the evolving digital landscape and their ambitious growth goals.

‍