The question every email marketer asks when they push the red hot send button is - does anyone really care? Does it matter? Will anyone even notice?

If you want to know, open rate is the metric to measure by. It helps to define who is getting your emails and who is engaged and responding.

Even though open rate is a base level metric every marketer should look at, privacy and Inbox provider regulations also turn it into a vanity metric. Measuring open rate alone or with weight is going to mislead the growth of your channel.

However, maintaining a set level with your open rate and reading into the results also directs engagement and growth of email health.

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